This is an interesting article at MediaPost about how the majority of marketers are now using some form of social media to promote their business, but the majority of those people have been at it for less than one year. Some other interesting stats:
Key survey findings about specific application show that:
* Small-business owners are more [...]
Virtue is a Social Media Marketing agency that handles some pretty heavy accounts, including AT&T, Pepsi, MTV and more. They’re quite fond of lists, and they just released one ranking the car companies by social media activity. The brands were measured by their Q1 ‘09 “chatter” across social media sites like Facebook and myspace, as [...]
For those of you who don’t follow Digg trends or pay attention to the latest viral videos spreading like wildfire on YouTube, an interesting PR situation developed this week.
Two less than intelligent Domino’s Pizza employees shot a handful of videos at work, where they did some pretty disgusting stuff including purposefully sneezing on pizzas, [...]
I have mixed feelings about Twitter. I know its the hottest, latest, greatest rage in social media. Personally, I don’t use my account, as I feel like a good ol’ fashioned blog (that sounds weird) is the best method of broadcasting my thoughts about this crazy ever-changing industry.
As a professional communicator, I think Twitter [...]
According to this story in Businessweek, the Associated Press is taking its fight with search giant Google to an interesting new level. For those not familiar, the AP is suing Google for using its news content without permission. Since that’s not going anywhere, not they’ve decided to build their own search engine that will simultaneously [...]
The Bulldog Reporter posted a thought-provoking story last week titled “Why do people buy? Emotional Triggers Drive Consumer Behavior and Can Reframe PR Research”
The ‘dog has a recap of the article along with an interview with its authors, Michelle Helin & Linda Goodman. While the Bulldog Reporter focuses on the PR trade (and does [...]
The top European market Auto viral videos from last year:
From Media Post:Businesses Embracing Online Video Will Fuel The Web’s Revolution by Dave Dutch
IF VIDEO KILLED THE radio star, online video will surely kill the static Web.The following are a handful of ways video is impacting corporate Web strategies and business models:
Company news and information. Web [...]
The Big Show
I spent the weekend working a show, the Good Guys Del Mar Nationals, for my client Hotchkis Performance. The show was HUGE. Over one thousand cars, several thousand spectators, a full field of enthusiasts thrashing their muscle cars in the Auto Cross, and dozens of vendors peddling their wares.
After speaking with the organizers of [...]