My friend and fellow PR-dude Fazel turned me on to this vid. For those of you who don’t know, Robert Scoble is a major pioneering tech blogger and author of the Scobleizer Blog, which made a lot of headlines when he was the main marketing maven at Microsoft.
Scoble shot a series of videos for Fast Company on a fantastic startup called Involver, based in the Bay Area. Basically they have developed a facebook app that allows companies to promote their videos to specific demographic groups using a filtered push tool they’ve developed. Awesome stuff, check it out:
Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.