My friend and fellow PR-dude Fazel turned me on to this vid. For those of you who don’t know, Robert Scoble is a major pioneering tech blogger and author of the Scobleizer Blog, which made a lot of headlines when he was the main marketing maven at Microsoft.

Scoble shot a series of videos for Fast Company on a fantastic startup called Involver, based in the Bay Area. Basically they have developed a facebook app that allows companies to promote their videos to specific demographic groups using a filtered push tool they’ve developed. Awesome stuff, check it out: