As anyone who watches prime time TV knows by now, Microsoft recently launched a new search engine called Bing. The site is still relatively small, but the official numbers vary. I’ve heard it’s in third place behind Google and Yahoo (according to Microsoft), but I’ve also heard it’s in 17th place according to Pew research. [...]

This past weekend we had an open house at one of my client’s offices. We promoted it to a very specific niche – Los Angeles based Chrysler owners – and pulled in nearly 100 cars. That’s enough to max out the parking lot and the building. My client couldn’t have been happier about the results. [...]

The research gurus at Nielsen released some interesting info last week about where Americans are spending their time, specifically regarding social media.
Top Social Networking and Blog Sites (April 2009 U.S. Home and Work)
You can get all the details in their press release, but this is the gist:

April was the fourth month in a row that [...]

Let’s face a reality here: direct email marketing works. If it didn’t I wouldn’t get 20 messages a day promoting everything from 600 horsepower crate engines to business card printing services. The key is to build a tight list of readers who want your information, create a list big enough that even if your open [...]