The research gurus at Nielsen released some interesting info last week about where Americans are spending their time, specifically regarding social media.
Top Social Networking and Blog Sites (April 2009 U.S. Home and Work)
You can get all the details in their press release, but this is the gist:
April was the fourth month in a row that Facebook held the top spot in both unique visitors and total minutes, but Myspace has been winning in online video with 120.8 million video streams. Myspace visitors spent 384 million minutes viewing video on the site, with an average of 38.8 minutes per viewer. In comparison, Facebook visitors spent only 113.5 million minutes viewing video in April, with an average of 11.2 minutes per video viewer.
Twitter is growing by such huge proportions its staggering, but that might not last as the medium becomes saturated. In the meantime, it appears that Myspace shouldn’t be counted out yet, particularly if you have video to promote.
