Our friends at Spectre Performance have a serious addiction to speed. We’ve followed Amir and his crew to Bonneville and were part of a 340 mph world record land speed run, have witnessed several of the Spectre muscle cars on the race track – but now the team from Ontario are taking the speed addiction to a new level.

About a decade ago, Amir was involved in a crazy full-throttle racing event held on a closed mountain road in the middle of the Nevada desert called the Virginia City Hill Climb. It was officially timed and held by the Ferrari club. In fact, he set the record (which still stands) in a Ferrari F40. Since Spectre is focused on spreading the word about its high-performance intake systems and proving its street cred, Amir decided to bring the event back for 2010.

Jimi Day and the FM3 crew (the same group that runs the Optima Ultimate Street Car Challenge) is running the logistics, and we’re helping with promotion and PR. Should be an incredible event – including a media vs forum shootout with representatives from most of the major magazines and forums/blogs. We also have received entries from some of the top tuners and supercar shops in the country, so it will be an incredible event. Stay tuned for updates, but in the meantime you can check out the Speed by Spectre 341 Challenge website for more info.