Build a Community Around Your Brand
Products, services and brands should adapt to new, digital ways of communicating, and social media is a vital way to directly reach your customers. Promote your brand across online, mobile and traditional outlets.
Facebook. Instagram. Twitter. YouTube. Pinterest. There is no shortage of social media channels, but how do you know which networks will most effectively reach your audience? That’s where we come in. We know what works and what doesn’t work—and what works best for specific applications. The key to monetizing social media is understanding t technology and relating to the people in each community.
Kahn Media uses a R.O.A.D. Map for building new social media campaigns:
- Research – Monitor target audiences about brands and competition
- Objectives – Define objectives with target audiences and social metrics
- Actions – Create a social marketing strategy with a definitive plan of action
- Devices – Deploy social platforms based on audience, objectives and strategy
Kahn Media can create a complete social media program from the ground up, or manage portions of the web that you don’t have the internal resources to handle. Our team of diehard enthusiasts are excellent at building buzz and maintaining relationships in online forums and social media channels, and our art department will create custom content for your social channels and online blog, which we can help you create! We merge the social world with traditional public relations by getting you profiled by respected online writers and lining up interview on blockbuster podcasts.
Within three months, the web will buzz about your brand and members of your online community will act as evangelists, telling others about your products. Not because you paid them or spent huge sums on flashy advertising, but because you forged a relationship with them. People inherently want to support the companies they know and trust. After all, word-of-mouth marketing is still the best new business tool in the world, we just give it a little bump and an electronic megaphone.