HRE Performance Wheels expands its upscale niche

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Made in California: HRE Performance Wheels

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HRE Performance Wheels execs call California costly — but worth it

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Los Angeles, Calif. (May, 2013) – Ringbrothers LLC has named Los Angeles based Kahn Media as its agency of record. Kahn Media will be charged with public relations, media outreach, strategic communications and social media marketing to help the Spring Green, Wis. based car builder and parts manufacturer launch its latest line of vehicles, performance parts and accessories.

Kahn Media, a PR and Social Media Marketing firm with deep roots in the automotive industry, will work with Ringbrothers to promote new vehicle debuts, product announcements, ramp up the company’s social media presence and publicize its high-end accessories and exterior styling components, all of which marry architectural design with aerospace grade materials to create cutting-edge components for classic American muscle cars.

“Promoting our products to the right audience is crucial to the success of our company,” said co-owner Mike Ring. “We spend thousands of hours making sure every line, gap and panel is perfect on our halo cars and every component we manufacture works flawlessly, but communicating that attention to detail can be a challenge. Between its reputation as an automotive PR agency and cross-promotional opportunities with other Kahn Media clients that are also our sponsors, we think this is a great fit.”

Ringbrothers has rocketed into the top ranks of American car builders over the past decade, winning numerous design awards including “Best in Show” at the 2011 SEMA Show, back-to-back Goodguys Street Machine of the Year awards, multiple Mother’s Shine awards, countless magazine covers and several builds commissioned by OEMs. Founders Mike and Jim Ring also design and manufacture some of the most detailed billet interior and exterior parts that money can buy, beautifully designed with architectural lines and incredible craftsmanship, all made in the USA. Each piece of automotive jewelry that leaves the facility gives buyers an opportunity to make their very own Ringbrothers inspired car.

“The Ringbrothers have set a standard for craftsmanship in the pro-touring world and beyond,” said Kahn Media president, Dan Kahn. “Adding a brand like Ringbrothers to our roster is an honor and we’re excited to represent another all-American company that is at the top of its class.”

Kahn Media (www.KahnMedia.com) is based in Reseda, California and specializes in all things driven. With a deep understanding of the traditional media industry and the new media landscape, Kahn builds hybrid media campaigns that merge traditional PR campaigns with social media marketing programs that simultaneously increase brand awareness, improve sales and drive search engine optimization. Other Kahn Media clients include HRE Wheels, The Petersen Automotive Museum, Hotchkis Suspension, Flowmaster Exhaust, Hurst Shifters, B&M Racing, Red Line Oil, Venchurs Vehicle Systems and more.

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Iconic BMW Performance Brand Chooses Kahn Media to Promote Its New Line of Tuned BMW Sport Sedans, Motorsport Programs & High-Performance Parts

Los Angeles, Calif. (April 15, 2013) – Dinan Engineering has named Los Angeles based Kahn Media as its agency of record. Kahn Media will be charged with public relations, media outreach, strategic communications and social media marketing to help the Morgan Hill, California based BMW tuner and engineering house launch its latest line of tuned BMW Sport Sedans, as well as promote its performance parts, national dealer network and championship winning motorsport programs.

Kahn Media, a PR and Social Media Marketing firm with deep roots in the automotive industry, will work with Dinan to promote new vehicle launches, coordinate press drives, ramp up the company’s social media presence and publicize Dinan’s highly-successful racing endeavors and engineering projects.
Founded in 1979, Dinan is well established as North America’s premier BMW tuner. Dinan develops, manufactures and markets a comprehensive line of high performance BMW vehicles and performance parts, distributed through a nationwide network of Authorized Dinan BMW Performance Centers. Dinan cars and components are backed by a comprehensive warranty program, introduced in 1996 with the cooperation of BMW of North America, that provides BMW owners with matching coverage to that offered by BMW’s new car warranty, ensuring that Dinan performance enhancements and the BMW they have been installed in are covered for up to 4 years or 50,000 miles.

“After 34 years of engineering, manufacturing and marketing Dinan Signature Series BMWs and the individual components that comprise them, I’m proud of the reputation Dinan has forged as the preeminent BMW tuner in North America,” said Steve Dinan, President of Dinan Engineering. “Launching our latest line of sport sedans and promoting our parts and racing programs are critical to the continued success of our company, and finding the right partner that understands social media, PR and the automotive industry was very important to our continued success. Kahn Media has an excellent reputation and we look forward to working with them on some very exciting programs moving forward.”

Dinan offers a broad range of BMW performance products from engine, driveline and chassis tuning components to complete Dinan Signature Vehicles and is heavily involved in BMW’s Factory works racing program. As a serious BMW Tuner, Dinan’s objective is to offer complete performance solutions for the entire range of BMW models. Every Dinan vehicle sold is backed by a manufacturer-like four year /50,000 mile warranty and is serviceable at any Dinan approved BMW dealer or performance shop.

“Dinan is a brand that everyone has heard of, but they may not be aware of the serious engineering and craftsmanship that goes on behind the scenes,” said Kahn Media president, Dan Kahn. “Adding a brand like Dinan to our roster is an honor and it’s going to be a blast to work with Steve and his team, promoting amazing new cars and one of the most successful sports car racing programs in the country.”

Kahn Media (www.KahnMedia.com) is based in Reseda, California and specializes in all things driven. With a deep understanding of the traditional media industry and the new media landscape, Kahn builds hybrid media campaigns that merge traditional PR campaigns with social media marketing programs that simultaneously increase brand awareness, improve sales and drive search engine optimization. Other Kahn Media clients include HRE Wheels, The Petersen Automotive Museum, Hotchkis Suspension, Flowmaster Exhaust, Hurst Shifters, B&M Racing, Red Line Oil, Venchurs Vehicle Systems and more.

Dinan Engineering Inc. (www.dinancars.com) Founded in 1979, Dinan is well established as North America’s premiere BMW tuner. Dinan develops, manufactures and markets a comprehensive line of high performance products and systems, distributed through a nationwide network of Authorized Dinan BMW Performance Centers that includes select BMW Dealerships and Independent BMW Service/High Performance facilities. Dinan’s industry leading warranty program, quality products and solid engineering have helped to make Dinan an almost household word among BMW driving enthusiasts.

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The ideal candidate will be a talented writer, have a deep understanding of the current media landscape (everything from blogs to print pubs), have a thorough working knowledge of all major social media channels and must have a passion for communication – If you’re an obsessive car fan or adrenaline junkie, even better.

Our specialty is content marketing – being the bridge between the top transportation brands and their customers, creating fun engaging content and promoting the latest vehicles, products and events. We have an amazing in-house art department with talented photographers, videographers and designers. Our account executives specialize in working directly with the clients and the media by writing new product and news releases, stories for company blogs, newsletters, providing event coverage and working with the creative team on video scripts and print material.

We offer a competitive salary, paid healthcare, profit-sharing bonus programs, a fun close-knit team work environment, paid vacation and an additional paid week off between Christmas and New Years as well as a modified work schedule for longer weekends. In return, we are looking for an Account Coordinator willing to hit the ground running – those with ambition and drive to grow their career quickly will be rewarded.

Again, if you meet the following criteria we want to hear from YOU:
- Must live in or relocate to the San Fernando Valley in northwest Los Angeles
- Have a degree in Public Relations, Marketing or Media Production
- Excellent Writing & Editing Skills
- The ability to work in a deadline-focused environment
- Excellent time-management skills and the ability to juggle multiple projects simultaneously
- Must be comfortable working the phones, talking about cars and talking to media

Want the Job? Do this:
To be considered, please submit a cover letter detailing why you feel you’re right for the job along with a resume a list of the top three reasons why you’re perfect for the job. Those that supply a list of their top five favorite cars get bonus points. Applicants must live in or be willing to relocate to the San Fernando Valley. Email Careers at KahnMedia.com

The post Want an Awesome Job? We’re Hiring! appeared first on Kahn Media.

Kahn Media Puts its Automotive Public Relations Expertise to the Test by Landing Local, Niche and Mainstream Coverage for its Client Champions Moto’s Custom Motorcycle Builds.

Based out of Costa Mesa, Calif., the bespoke motorcycle company, Champions Moto, receives both local and mainstream coverage for its custom, high-end motorcycle builds. Kahn Media’s automotive public relations efforts included coordinating a Champions Moto press drive with renowned motorcycle writer, Susan Carpenter from the LA Times and O.C. Register as well a full page review in Motorcyclist Magazine.

In addition, Kahn Media’s traditional car PR campaign that targets has helped spread awareness about Champions Moto’s new apparel line. The clothing is inspired by vintage hot rod and motorcycle culture. The trendy graphics can be spotted on renowned men’s fashion and auto blogs such as Urban Daddy Driven, Lost in a Supermarket and Ridestory.

Lost in a Supermarket
Urban Daddy
Ride Story

The post Automotive Public Relations on Two Wheels appeared first on Kahn Media.

Kahn Media brings an abundance of media coverage to the Petersen Automotive Museum’s newly opened vault and increased revenue for the Petersen.

The Petersen Automotive Museum, while remaining popular, had been relatively stagnant for years, both in terms of visitors and media coverage. To take the museum to the next level, Executive Director, Terry Karges, opened up the museum’s legendary vault to the public for the first time. While many knew this elusive area existed, viewing it was never an option. People were anxious to experience this never before seen area, and Kahn Media was charged with handling the publicity around the vault opening, making sure the public knew of its opening.

Kahn Media employed a systematic approach to pitching the media, reaching out to a variety of different media types –newspapers, magazines, blogs—in a variety of different genres such as mainstream, automotive enthusiast, B2B, etc. An unprecedented amount of media coverage was received, including local news outlets such as KTLA TV, The Los Angeles Times and the Orange County Register, major automotive websites such as Autoblog, Jalopnik, Edmunds and MSN Autos, and big video placements such as Hot Rod, Motor Trend and GQ.

The results of this campaign on the museum has been astounding—and measurable! Polls were taken at the admissions desk, asking visitors where they had heard of the vault tours and the most frequent answer was a media story, often an Los Angeles Times or Autoblog story. The revenue generated during this 23-day period (December 15, 2012 – January 6, 2013) increased by approximately 310% compared to the same period in the previous year and generated an equivalent of about 23% of the prior fiscal year’s total admissions income. The Petersen’s gift shop saw a 20% increase in its number of sales compared to the same period of the previous year.

See highlights of media coverage below:

NY Times
KTLA 5
AutoBlog
Motortrend
GQ
Jalopnik
MSN Autos
Edmunds
Hooniverse

The post Kahn Media Brings an Abundance of Media Coverage to the Petersen’s Vault appeared first on Kahn Media.

As GM prepared for its 2013 west coast vehicle debut for the 2014 Corvette Stingray , Kahn Media lined up maximum exposure with some of the biggest media outlets.

The 2014 Corvette Stingray C7 has been highly polarizing, with no shortage of opinions being voiced. While praise of the 2014 Corvette has been widespread, some of the criticisms have centered on the rear end, specifically the tail lights, which broke the tradition from the round style. Early photos of the car might have been misleading, perhaps, because the lucky few who had seen the car in person at its vehicle debut at the Detroit Auto Show had positive things to say about the new design. It was important to get the new Stingray out to the West Coast to give people the opportunity to see the redesign in person, and the Petersen Automotive Museum was thrilled to have the opportunity to host the West Coast debut in correlation with its 60th Anniversary of the Corvette Celebration March 1-2, 2013.

Our PR strategy for the C7’s debut, as well as the Corvette celebration as a whole involved spreading the word that the event was coming up and lining up feature stories. We met our goal – saw a sold out gala and an overwhelmingly popular car show and exhibit. Here are some of the big placements we received, including the Los Angeles Times, ABC News, Motor Trend, Autoweek and Hot Rod Magazine.

The post West Coast Vehicle Debut | Corvette Stingray appeared first on Kahn Media.

Kahn Media connects journalists with HRE Wheels to discuss the latest in wheel technology at SEMA 2012.

The SEMA Show is the biggest event of the year for HRE Wheels and 2012 marked the first year the company had displayed in the Central hall of the show, directly in front of the Ford Motor Company booth. With a large booth comes a large opportunity for automotive PR and Kahn Media was able to schedule an interview between Larry Edsall from the Detroit News and HRE’s President Alan Peltier. Alan talks about the plans for HRE Wheels in 2013 including their all-new CF2 Carbon Series, FlowForm, the first wheels from HRE designed to be more affordable and the success of the completely US built business in 2012.

The story appeared in both the print version of the Detroit News in the “Drive” section along with online coverage and syndication in outlets like the Denver Post, Long Beach Press Telegram, Automotive News and more. When it comes to automotive PR, being in front of companies like GM, Chrysler and Ford Motor Company in their local newspaper is always a good thing.

Read the story .

The post The Detroit News Talks Wheels with HRE Wheels President Alan Peltier appeared first on Kahn Media.

Industry-leading vehicle prep, fleet management, and transport company chooses Los Angeles based agency for public relations and social media marketing

Signal Hill, Calif. (Feb. 15, 2012) –