Prove The Brand | Testing Project FR-S

  • Creative
  • Demo

Title: Why We Race | Testing Project FR-S
Client: Hotchkis Sport Suspension
Type: Automotive Video Feature
Date: January 10, 2013

The most important part of any automotive PR campaign is to prove the brand.

Many successful brands are built on legends and fairy tales but those that stand out take it one step further; they prove the brand. When Hotchkis Sport Suspension released their Scion FR-S suspension package, our creative team did exactly that. They incorporated testimonial from a professional race car driver and the chief engineer and backed it with actual race footage.

Racing is a vital part of product development for our clients. They do this to ensure that their suspension performs as well on the track as it does on the street – delivering the level of performance you demand. So on November 7th, 2012 we went to Buttonwillow Raceway Park for the Global Time Attack Super Lap Battle Finals with Hotchkis Sport Suspension and their Project FR-S. We had a great time and really got to show the effectiveness of their products in a real life situation. Despite their severe power deficit they managed a respectable 5th out of 7 and clocked a 2:07.989 – mere seconds behind some very serious race cars.