Social Media Marketing
Its Here To Stay
Google+. Tumblr. Flickr. Facebook. Forums. Youtube. Twitter. Foursquare. Digg. There seems to be a new social media application every day, and executives are starting to get “Web 2.0 Fatigue.” That’s where we come in. We know what works, and what doesn’t. They key to monetizing social media is understanding technology and relating to the people in each community.
Kahn Media uses a R.O.A.D. Map for building new social media campaigns:
- • Research – Monitor target audiences about brands and competition
• Objectives – Define objectives with target audiences and social metrics
• Actions – Create a social marketing strategy with a definitive plan of action
• Devices – Deploy social platforms based on audience, objectives and strategy
Kahn Media can create a complete social media program from the ground up, or manage portions of the web that you don’t have internal resources to handle. Our team of diehard enthusiasts are excellent and building buzz and maintaining relationships in online forums and on Facebook, and our blogger relations team will help you build your own blog, get profiled by respected online writers and appear on blockbuster podcasts.
Within three months the web will buzz about your brand, and members of your online community will act as evangelists, telling others about your products. Not because you paid them or spent huge sums on flashy advertising… but because you forged a relationship with them. People inherently want to support the companies they know and trust. After all, word-of-mouth marketing is still the best new business tool in the world, we just give it a little bump and an electronic megaphone.
